Google cleans up Play Store after big ad scam

Google is wiping out tons of apps from its Play Store after uncovering a huge ad scam. This tricky scheme, first noticed by Forbes, fooled over 56 million downloads across about 180 apps. Forbes says Google tried fixing the problem with security updates to stop apps from turning bad. But that didn’t work, so now they’re just deleting the problem apps to solve it for good.
This ad scam isn’t like viruses that take over your phone. Instead, it tricks companies into paying for ads they think real people see on legit apps—but the ads don’t reach anyone real. Sometimes, these apps bombard users with too many ads, making the experience awful and pushing people away from the Play Store.
The report explains how scammers make “fake” apps—called vapor apps—that look normal, like flashlight or QR code tools. People download them without knowing they’re packed with ads. After installing, some show constant notifications to stay active, and others don’t even have an icon or way to open them, Forbes notes.
This mess hurts everyone. Users get annoyed, advertisers waste money on fake views, and honest app makers lose out on cash they depend on. Worse, these apps sneaked past Google Play Protect, the system meant to block harmful apps and keep Android safe.
Google teamed up with Integral Ad Science (IAS), a group that helped spot and stop this scam. Together, they worked with others in the industry to limit the damage. In the end, Google kicked all the fake apps out of the Play Store.
Google’s response? They’re stepping up efforts to shield the Play Store from these vapor apps. “Google Play Protect will alert users and shut down these apps automatically, even if they come from outside the Play Store,” they said. It’s a big move to keep things clean and trustworthy for everyone.
Android
Android’s Find My Device speeds up with UWB coming soon

Google’s Find My Device network for Android has gotten a big boost, making it much quicker to locate misplaced items. Recent checks show it’s now four times faster than it used to be, keeping up with Apple’s AirTags in crowded spots like malls or events. For instance, at CES 2025, a tracker tucked in a bag updated its location just as fast as an AirTag nearby. This speed-up is thanks to more Android users turning on tracking for all locations, not only busy areas, which helps the system spot items more reliably.
In less crowded places, the network can still have trouble since fewer Android phones are nearby to share location signals. But Google’s working on this by nudging users through app alerts to enable tracking in quieter spots. Plus, recent updates to tracker software and apps have made connections more stable and accurate.
Looking ahead, Google’s gearing up to roll out ultra-wideband (UWB) technology. This will let you find items with pinpoint accuracy, even within a room, using cool augmented reality (AR) visuals, much like Apple’s setup. The Moto Tag, a tracker ready for UWB, is already available, just waiting for Google to activate this feature. Not all Android phones support UWB yet, but future models like the Pixel 10 might include it. These changes prove Google’s determined to make its Find My Device network a top choice for tracking lost stuff.
Gmail and Google Photos get new design and useful updates

Google is giving Gmail and Google Photos some fresh updates to make things easier and more user-friendly.
First, Gmail on the web is now getting a new layout option. You can choose between “Cozy,” “Comfortable,” or “Compact” views based on how much space you want between your emails. Google is also adding a setting to control whether your inbox and labels stay on screen or only show up when needed. These changes make it easier to personalize how Gmail looks and feels.
Meanwhile, Gmail for iPhone is getting a visual upgrade. The app now uses Google’s updated design style called “Material 3.” You’ll notice a cleaner look with a rounded search bar at the top, smoother icons, and better spacing. Although the bottom bar and buttons look mostly the same, the overall design feels more modern and easier on the eyes.
Lastly, Google Photos is bringing back a helpful feature. The classic search shortcut that appears in the bottom bar is returning, making it quicker to find your photos. Before this, the shortcut had been removed when Google added the new “Memories” tab. Now, both features work together, letting you browse memories and search with ease.
These updates aim to make Google’s apps feel more useful, clean, and easier to use on both desktop and mobile.
Android
Android 16 boosts USB data safety and fixes delayed notifications on Pixel phones

Google’s upcoming Android 16 update is bringing better security and some helpful improvements, especially for Pixel phone users. One of the main features in Android 16 is a new way to protect your phone’s data when it’s connected to a computer through USB. Right now, when you plug your phone into a PC or laptop, it can access all your data as long as you approve it.
With Android 16, Google is adding an extra security layer that only allows limited access unless you enter your PIN, password, or use your fingerprint. This will help protect your files if someone tries to access your phone without permission.
At the same time, Google is also working on a fix for a frustrating issue that some Pixel users have been facing for months — delayed notifications. After the April 2024 update, many users noticed that app alerts were not showing up on time, especially from messaging apps. Google has confirmed the problem and says a fix will be included in a future update, though it’s not in the current April patch yet.
Together, these changes show that Google is focusing on both stronger privacy and a smoother experience for Android and Pixel users. Android 16 is expected to roll out later this year, starting with developer previews.
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