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Google expands free TV channels, faces antitrust battle, and pushes YouTube pause ads

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Google

Top 3 Key Points:

  1. Google TV adds more free channels, including The Bob Ross Channel, reaching 157 total.
  2. Google faces a second antitrust trial, this time focused on its dominance in online advertising.
  3. YouTube rolls out Pause ads, encouraging users to subscribe to YouTube Premium.

Google is continuously expanding its free TV offerings. This week, Google TV added seven new channels, bringing the total to 157. New channels include The Bob Ross Channel, Comedy Dynamics, and The Dog Whisperer with Cesar Millan. These channels are available on Chromecast and other Google TV devices, allowing users to watch them directly through the home screen or the Freeplay app.

Initially, when Google TV launched its free channel service in 2023, there were around 80 channels. Through partnerships with platforms like Plex and Tubi, users can now access even more content through Google TV’s “Live” tab. As of now, this feature is only available in the U.S., and there’s no information on expanding it internationally.

On a different front, Google is facing another antitrust trial. The U.S. Department of Justice (DOJ) has accused Google of maintaining an illegal monopoly in online advertising. This is the second major antitrust case against the company in just a few months, following a ruling in August that Google held a monopoly in online search.

Unlike the search case, this ad case is more complex. Google’s dominance in advertising largely stems from its acquisition of several competitors, creating a highly sophisticated system for managing ads across platforms. Now, the DOJ is arguing that Google used these acquisitions to unfairly maintain control over the digital ad market.

As the trial unfolds, witnesses from news publishers and advertising experts are testifying on how Google’s practices have impacted competition. If the court rules against Google again, the company could face serious consequences, possibly even having parts of its business broken up.

Meanwhile, over on YouTube, the platform has started expanding its Pause ads feature. These ads appear when a user pauses a video, with a static ad popping up next to the video screen. YouTube’s goal is to make these ads feel less intrusive compared to the usual pre-roll and mid-roll ads, but it’s also a clear push to get users to subscribe to YouTube Premium for an ad-free experience.

Although some users are frustrated by the increasing number of ads, YouTube claims that advertisers are responding positively to the new format. However, the platform has made no indication that it plans to reduce the number of other ads users encounter, especially for those who aren’t subscribed to Premium.

In conclusion, Google’s expanding presence in TV, ongoing legal battles, and evolving advertising strategies reflect its continuing influence on both entertainment and online business.

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Google

Home panel now coming to Chromecast with Google TV

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Google TV

Google is bringing the Home Panel feature to Chromecast with Google TV. This update has started rolling out and lets users easily control their smart home devices straight from their TV screen.

The Home Panel first appeared on Pixel Tablets and the Pixel Fold last year. It gives a quick and simple way to manage lights, thermostats, cameras, and other smart devices without needing a phone. Now, this helpful tool is coming to Chromecast with Google TV.

After updating, users can open the Home Panel by holding the home button on their Chromecast remote. From there, you can quickly check cameras, change the temperature, switch lights on or off, and control other connected devices. The design is simple and easy to use, keeping the focus on important actions.

Google mentioned that this update is rolling out in stages, so it might take a little time before everyone gets it. However, once available, it will make controlling your smart home much easier, especially from the comfort of your couch.

This move shows Google’s goal to make Google TV not just for streaming shows and movies, but also a better tool for managing your smart home devices.

 

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Google

Google Account app getting a new design with expressive material theme

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Google is rolling out a fresh look for the Google Account app on Android. The app now follows the new Expressive Material design, giving it a more colorful and modern style. This update makes the app match the latest design changes seen in other Google apps like Google Messages.

The new design keeps the main features the same but refreshes how everything looks. For example, the profile page now shows bigger icons and uses soft color accents based on your wallpaper, thanks to Google’s Material You theming. Settings and options are also arranged more neatly, making the app easier to use.

While the core functions of the Google Account app are unchanged, the visual improvements aim to make the experience more pleasant. You’ll still be able to manage things like your personal info, security settings, and connected devices easily.

Right now, the update isn’t available to everyone yet. It looks like Google is slowly testing it through a server-side rollout. If you want to try it early, you can download the updated APK from trusted sites like APKMirror. However, some users might not see the changes immediately, even after installing the new version.

Google is continuing its push to refresh its apps with the Expressive Material design, and the Google Account app is the latest to join the trend.

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Android

Google updates Gboard emoji kitchen and Android Auto with new features

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Android Auto

Google is bringing some fresh updates to make Gboard and Android Auto even better.

Starting with Gboard, the Emoji Kitchen now has a new “Browse” section. This makes it easier for users to find different emoji sticker combos. You can tap on any emoji and instantly see all the creative mixes available. Plus, there’s a search bar to help you look for specific stickers. This new feature is rolling out first to Pixel devices, with other Android phones expected to get it in the coming months.

On the other hand, Android Auto is now getting the 14.3 beta update. Although there are no big changes yet, this version mainly focuses on fixing bugs and improving performance. Testers have noticed slight speed improvements, but no new features have been spotted so far. Google might be preparing for bigger changes in future updates.

Both these updates show that Google is working hard to make its apps smoother and easier to use. Gboard’s new browsing tool will make messaging more fun, while Android Auto’s small fixes are important for a better driving experience.

If you have a Pixel phone or are part of the Android Auto beta program, you might already see these updates. Otherwise, they should be available to more users soon.

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