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Google agrees to limit AI content ahead of US election
Google, Microsoft, OpenAI, Meta, TikTok, and Adobe developed an accord to respond to the proliferation of AI-generated content ahead of the US elections. Google, in particular, agreed to limit AI-generated election content used to deceive voters.
While the artificial intelligence companies are agreeing to limit deep fakes, there’s no outright ban on such content. However, the companies agreed to educate users about deep fakes and be transparent about their detection efforts for a certain period.
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“The intentional and undisclosed generation and distribution of deceptive AI election content can deceive the public in ways that jeopardize the integrity of electoral processes,” the agreement reads.
It’s worth noting that many AI companies already have some policies, such as requiring disclosure of AI use in political ads. Still, the successful and effective development of a broad system for labeling AI content across platforms remains a challenge.