Android
Is OPPO, OnePlus & Hasselblad Camera Dream Over?
OnePlus and OPPO are rumored to end their camera partnership with Hasselblad. The collaboration may be canceled as it failed to deliver adequate improvements to the smartphone camera.
Tipster YogeshBrar claim that camera partnership between OnePlus, OPPO and Hasselblad may get canceled. OnePlus and Hasselblad first partnered in early 2021, while OPPO joined Hasselbald in 2022.
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OnePlus 9 & 9 Pro, OnePlus 10 Pro, OnePlus 11 and OnePlus 12 feature Hasselblad branded camera. Meanwhile, OPPO’s partnership with Hasselblad was signed for its Find X flagship smartphones.
The tipster also noted that Vivo’s alliance with Zeiss and Xiaomi’s collab with Leica managed to deliver significant camera improvements. Therefore, both phone makers would continue to stick with their respective partners.
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As OPPO’s partnership is not too long, if the vendor ditches Hasselblad, it will be a pre-mature decision. The company expressed its intention to further enhance the collaboration with Hasselblad during MWC 2022.
OnePlus might take a bold decision by cancelling collab with Hasselblad and focus on software improvements. It indicates that Hasselblad’s focus on natural colors might not perfectly align with broader imaging goals of OnePlus.
So there is a chance that the OnePlus/OPPO & Hasselblad partnership may get cancelled, since it has not delivered enough camera improvements.
But the Vivo & Zeiss and Xiaomi & Leica partnerships have been very successful.
They won't cancel.Which is your favt partnership?
— Yogesh Brar (@heyitsyogesh) February 14, 2024
// Source