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Google Pixel evolves as Europe’s third best selling flagship
Google Pixel scored a 4% share in Europe flagship smartphone market in Q4 2023. After the Global market, Apple surpassed Samsung in the European region as well. Meanwhile, Google is gradually expanding its presence.
According to Canalys, Google was the third largest flagship smartphone vendor in Europe in Q4 2023. The company scored 4% share in the market occupied by Apple with 77% hold and Samsung with 16%.
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Analysts at Canalys pointed out that the dominance of the high-end was mainly fuelled by strong iPhone 15 Pro demand alongside consistent Galaxy S-series volumes and a growing Google Pixel.
Talking about the overall market, Apple led the European market, growing 1% year-on-year to 12.4 million units. Samsung took the second spot, declining 12% to 10.8 million units, offset by stable S-series shipments.
Xiaomi kept its third position, despite declining 10% to 6.0 million units. Motorola and HONOR rounded off the top five, shipping 2.0 million and 1.1 million devices, with growth rates of 73% and 116% year-on-year, respectively.
// Source