Apps
Microsoft launching its own app store on Android, iOS
Microsoft will launch its mobile game store on Android and iOS in July 2024. The company confirmed that popular games like Candy Crush, Minecraft, and more will be available in the forthcoming app market.
Sarah Bond of Microsoft announced at the Bloomberg Technology Summit that its mobile game store is launching in July. The company has been working for a long to bring a dedicated Microsoft app store on both popular mobile OS.
However, the official revealed that the Xbox game store for mobile will not be coming as a native app. Microsoft will offer the store worldwide on “all devices” as it will “start on the web” to comply with Apple’s requirements.
Sarah Bond, @Microsoft’s Xbox president, announced at #BloombergTech that the company will launch its own mobile game store in July, creating an alternative to Apple and Google’s app stores pic.twitter.com/hj6eLtsGfl
— Bloomberg Live (@BloombergLive) May 9, 2024
The launch of Microsoft’s web-based Xbox game store will pave the way for other firms too. Google’s Play Store and Apple’s App Store are native app markets, which may surely face competition due to the arrival of dedicated stores.
Bond explained:
In July, we are going to be launching our mobile store experience. We’re going to start, actually, by bringing our own first-party portfolio to that. So you’re going to see games like Candy Crush show up in that experience, games like Minecraft. And then we’re going to extend that capability to partners so that they can take advantage of it and have a true cross-platform gaming-centric mobile experience.
We’re going to start on the web, and we’re doing that because that really allows us to have it be an experience that’s accessible across all devices, all countries, no matter what, independent of the policies of, you know, closed ecosystem stores. And then we’re going to extend from there.
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