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Samsung wants to sell more foldable phones this year, aiming 10% increase
Samsung’s foldable phone business is facing some challenges. The company just released new foldable models – the Galaxy Z Fold6 and Flip6. Samsung isn’t expecting huge sales growth, as per the latest report.
Samsung only wants to sell about 10% more Galaxy Fold and Flip phones this year than last year. This might be because the competition is growing with each launch. Other companies are making great foldable too, and Samsung’s market share has dropped from almost 60% to just 23%, Huawei is now the new leader of the foldable market.
To attract more buyers, Samsung also introduced the “Galaxy Z Assurance” program for a year, which addresses concerns about accidental damage.
“As the market expands and competition intensifies, it is positive for consumers as they benefit from a more competitive market,” Roh Tae-moon, president of Samsung Electronics.
Additionally, Roh mentioned that Samsung plans to add on-device Galaxy AI to about 200 million Galaxy devices by the end of the year.
The official launch date is set for July 24 in South Korea.
