Google combines X/Twitter accounts for Pixel and Material design
Key Points:
- Google is merging its product accounts on X (formerly Twitter), starting with Pixel and Material Design.
- The @GoogleDesign account will take over @MaterialDesign from September 30, focusing on a unified design experience.
- @madebygoogle will become the main account for all Google Pixel content after September 24, consolidating several brand channels.
Google is consolidating some of its product accounts on X (previously known as Twitter) to streamline its social media presence. This month, two of its major brands, Google Pixel and Material Design, will be affected.
Starting September 30, the @materialdesign account will merge into @GoogleDesign. This move comes as Material Design marks its 10th anniversary, with Google inviting followers to “Join us as we write the next chapter in Material’s story.” While the transition won’t cause a major change in the type of content posted, followers can expect celebrations of past milestones and new developments in Google’s design journey. Notable past content includes retrospectives on Material’s debut and behind-the-scenes looks at its design components.
Similarly, the @GooglePixel_US account will close on September 24. Moving forward, all Pixel-related content will be shared through the @madebygoogle account, which already hosts content for Google Nest and Fitbit. Unlike @googlenest, which has remained inactive, Fitbit still retains its own active social media presence.
Google Pixel’s social media strategy has been known for its engaging, community-driven content, especially on Instagram, where the brand focuses on sharing user-generated Pixel photography. The popular “30 days of Pixel” campaign, which encourages daily photo submissions from users, will continue on Instagram without any immediate changes.
By consolidating these accounts, Google aims to enhance its brand consistency while providing a more streamlined experience for its followers.