Google’s Pixel 10a might keep last year’s chip for cost reasons
If you’re a fan of the Google Pixel’s A-series for their blend of affordability and performance, the upcoming Pixel 10a might give you pause. Expected to launch in 2026, this mid-range device could be equipped with the same Tensor G4 chip that powers the Pixel 9 series and the anticipated Pixel 9a, instead of the advanced Tensor G5 found in the flagship Pixel 10.
According to recent leaks, Google is contemplating whether to upgrade to the Tensor G5 for the Pixel 10a or stick with the tried-and-true Tensor G4. This decision could mean that the Pixel 10a might not feature the latest AI and camera enhancements that the Tensor G5 is set to introduce, potentially limiting its competitive edge in the mid-range market.
The use of the Tensor G4 for three consecutive years across different models could be a cost-saving measure. The Tensor G5, being larger and presumably more expensive to produce, might not make economic sense for the budget-focused A-series. This has sparked a debate among potential buyers with a recent poll showing a split: 59% believe the Pixel 10a should feature the new G5 chip, while 27% think the G4 is still adequate.
Google’s strategy to differentiate its product line while managing costs will be crucial to watch. With the tech landscape constantly evolving, how Google balances innovation with accessibility in its mid-range offerings like the Pixel 10a will be telling. Whether this move will affect consumer reception remains to be seen, but it certainly marks a significant point in Google’s hardware strategy.